Riding Solo: Why Valentine’s Day Is Better When You’re Single

Who says you need a partner to enjoy Valentine’s Day? Celebrate the day of love by loving yourself—skip the stress, save money, and indulge in self-care!

Book Culture Opinions
A close-up display of the word "SINGLE" spelled out with lettered wooden blocks, accompanied by a red rose and a selection of chocolate truffles placed on a rustic wooden surface.

“Single and ready to mingle!” Is a phrase we’ve all heard, and sometimes, it suits us perfectly. Being single often means freedom and confidence, which many people admire (or envy). But there’s that one day of the year when the teasing begins — Valentine’s Day. Suddenly, everyone’s asking if you’re lonely or if you wish you had someone special to share it with.

With movies like Valentine’s Day and books like Love, Life, and the List by Kasie West, the media makes it seem like if you don’t have a date on February 14th, you’re destined to spend the day bitter and alone, watching happy couples bask in love — and endless sales on chocolates and flowers.

The promotional poster for the movie Valentine’s Day features a collage of various characters from the film in small square frames, with the title "Valentine's Day" prominently displayed in bold pink and white text.
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But fear not, my fabulous, single friends! Valentine’s Day is the perfect time to embrace and celebrate your independence. Let’s flip the script and show the world why being single on V-Day is a reason to rejoice, not regret.

The Price of Love

If there’s one thing I know about Valentine’s Day, it’s that people spend a lot of money trying to prove their love to their significant other. Several sources estimate that the average American shells out around $180–$200 for this romantic occasion, with those aged 25–34 being the most invested.

A pink heart-shaped note with the word 'Love' and a red heart symbol peeking out of a denim pocket, alongside U.S. dollar bills. Symbolizing the costs of Valentine's Day.
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And here’s the kicker: according to a 2024 survey of 2,000 U.S. consumers, 33% of respondents admitted they’d be willing to go into credit card debt to show their partner how much they care. Even more surprising, 48% of those people wouldn’t tell their significant other about it! In other words, some folks are literally going into debt over Valentine’s Day while pretending it’s no big deal.

Meanwhile, being single on Valentine’s Day means you get to skip the unnecessary spending and focus on yourself. No credit card debt, no stress — just more cash in your pocket to treat yourself. And honestly, why not spend that money on something you’ll truly enjoy, like a new stack of books? Self-love always wins.

Time Is of the Essence

When couples celebrate Valentine’s Day, there’s always that pressure to plan something special and make it feel like an event. But let’s be real — this often requires a lot of time and energy. Some couples opt for a fancy dinner at a restaurant, others head to the movies, and some cook a romantic meal at home.

A vintage golden pocket watch with intricate chain details, highlighting the timeless value of self-care and personal freedom on Valentine’s Day.
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No matter the plan, though, it usually involves battling other couples for reservations, snagging the last of the good ingredients at the supermarket, or trying to score discounted movie tickets. It’s exhausting just thinking about it!

As a single person, though, you’ve got it made. No pressure, no plans to stress over — just you, your favorite takeout, and a cozy night in after a long day at work. It’s the ultimate self-care combo: food, movies, and total relaxation. Who needs the chaos when you’ve got all the chill?

The Cheaper the Better

Another perk of being single on Valentine’s Day? The discounts! From stores to restaurants — even hotels — there are special deals galore, all aimed at couples planning their romantic celebrations. But who says those deals have to be reserved for couples? Being single means you can take full advantage of them for yourself. Discounts on candy and food? Yes, please! Perfect for a cozy afternoon of relaxation and some well-deserved bed rotting. After all, Valentine’s Day is a day of love — so why not direct that love toward yourself? Treat yourself to some self-care and indulgence.

A 20% discount promotion with golden text and gift boxes surrounded by gold and white heart-shaped balloons, celebrating deals and indulgence on Valentine’s Day
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Despite the teases and the sea of couples out and about, Valentine’s Day is actually a great day to be single. You save money (or spend it guilt-free on yourself), you get to relax without the pressure of planning something grand, and you can enjoy all those sweet discounts just for you. So, if you’re riding solo this Valentine’s, don’t sweat it — grab a big box of chocolates, focus on yourself, and make it your day.


Looking for more reasons to stay single? Click here.

Find more books to fantasize about fictional men and more on our Love is in the Air: Contemporary Romance bookshelf on Bookshop.org.

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