Promote Your Book

You don’t want to be a one-hit wonder. You want to be a rockstar. We treat you like a rockstar.

So we keep talking about an “everlasting brand.” What is that anyway? 

For too long, book marketing has focused almost exclusively on The Book. Here’s the cover of The Book. Buy The Book. With little or no focus on the author. That doesn’t work anymore. If it ever did. In Bookstr’s 7 years, we’ve made it a point to focus on you—the author—and your unique brand. Promoting your voice so your audience wants to hear from you year after year, book after book. 

That’s what we mean by creating your “everlasting brand.” It’s why we say “When someone falls in love with the author, you have a fan for life.” 

The standard has been ads for books, review from another more well-known author, the scramble to try to get Amazon reviews, to try to get some book reviews, get some email list buys. PR companies sell you a dream, and many times they do not discern if your coverage is in the best context or able to be on the best platforms.  … and then it’s over in 3 months. But your book is still there and so are you.  

You absolutely need many of these things, but they should be used  in the context of a holistic approach to you and your future as an author. Most book promotion services will not provide that. 

Bookstr doesn’t want to be part of that constant cycle in the publishing industry where you and the book fades away after a few months. Be honest, how many authors do we see pop up for 3 months and then they are back to disappearing until the next book. Meanwhile they spent time and money and much of it was ineffective because of this cycle. 

That’s what we’re addressing when we say “everlasting brand.” Whether we simply do one article, or create a massive campaign with you, it should be with the vision that you have assets that will support you throughout the future of your career. That’s why we say “When someone falls in love with the author, you have a fan for life.”

Consider how the music industry handles artists. It promotes them with a focus on them over any of their songs. And for authors, it should be no different. You want to be a rockstar, not a one-hit wonder. And your audience will connect with that, and want to connect with you. We’re excited to work with you and bring your “everlasting brand” to the world! 
  Have you ever noticed how people flock to an album because they already know or care about the artist? 
The music industry promotes artists and has you care about them. Then anything that an artist does is consumed by their fans for a lifetime. Authors should not be much different. You share your heart and soul, your talent… and hours, weeks, or years of your work – and people want to connect with that. They want to connect with you!