Target Pulls Black History Month Book From Shelves

Teacher reveals misidentified prolific Civil Rights Leaders in a Black History Book. Let’s see Target’s response.

Book Culture Book News
The front of a Target store.

Many stores use Black History Month to showcase or highlight brands and products made by and for Black people. Target, in particular, is known for highlighting several Black independent artists and businesspeople during Black History Month, displaying their artwork on various items, from kitchenware to clothing to personal hygiene products.

While highlighting individual Black artists and entrepreneurs, Target also increases its stock of items honoring and about popular Black figures. This year, Target added to its shelves an educational book on several Black leaders from the Civil Rights Movement, including W.E.B DuBois and Booker T. Washington. But the book would quickly go viral on the Internet for having some major errors.

Teacher’s TikTok Goes Viral

High school teacher Tierra Espy bought the activity book Civil Rights Magnetic Learning Activity in hopes of teaching her students about Black History Month. But when she opened the book, she noticed several things that weren’t factually accurate.

@issatete Idk who needs to correct it but it needs to be pulled off the shelves nontheless. Any person could have missed the mistake but it just takes one person to point it out and ask for corrections #blackhistory #blackhistorymonth #blacktiktok ♬ original sound – Issa tete

In her TikTok video posted on Tuesday, January 30th, Espy documents the discrepancies she caught–the names and images of historian W.E.B Dubois, author Booker T. Washington, and journalist Carter G. Woodson had all been swapped and mislabeled. Espy proved this by pulling up images of each man and comparing them to their respective magnets, showing that the magnets mislabeled W.E.B Dubois as Carter G. Woodson, Booker T. Washington as W.E.B Dubois, and Carter G. Woodson as Booker T. Washington.

In a statement to NBC Chicago, Target said that it “would no longer be selling the kit in stores or online.” Target also confirmed that it had reached out to the product’s publisher to let them know about the errors.

The activity book itself comes from Bendon Publishing, which has several retail partners selling their products, including Amazon, Walmart, and Dollar General.

As of this writing, Bendon Publishing has not commented on this incident, but the book is not listed on the Products page of their website.

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