Publishers Continue Battling With New AI for Cover Designs

Bloom Book accidentally found AI in its new cover release. But the publisher’s quick reaction made readers excited.

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With the emergence of more AI tech and generative AI for artwork, publishers continue to strive for human artwork, but still often end up relying on AI. The advancements make it even more difficult to tell human work from AI-generated content. While publishers strive for authenticity, it gets more difficult with modern-day tech to avoid AI in cover art. Recently, Bloom Books had accusations of AI generation being used in the cover art in one of its Instagram posts. Bloom Books’ reaction and statement set a high bar for how publishers should deal with AI accusations.

What is Bloom Books?

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Bloom Books focuses on romance novels and partners with authors who have previously established social media presence or other online communities. While it may be a smaller publisher, the company promises to provide connections and distribution to its authors.

The publisher has a large following on Instagram. It also hosts social media accounts on X, formerly Twitter, and on Facebook. Multiple books from Bloom Books have made it onto the New York Times Bestseller List and the USA Today Bestseller List. So the company has a great track record of supporting authors and producing successful books.

What happened with the AI cover?

Bloom Books posted recently on its Instagram, announcing the new cover for one of its new releases. Shortly afterward, the post received comments from concerned readers about whether or not the cover was AI-generated or human-made. Shortly after the conversation started and rumors began, Bloom Books made its response.

Immediately, Bloom Books addressed the problem. The company acknowledged that the cover was made by a designer who put many hours of work in. Unfortunately, some AI elements became part of the cover from stock image companies that Bloom Books gets its images from. While it wasn’t intentional, there was AI as some of the aspects of the cover.

Bloom Books took full accountability for its actions and how the company accidentally used AI in its statement on Instagram. They went as far as thanking readers and viewers who pointed out the use of AI within the cover, showing gratitude for the audience who held the company accountable. Bloom Books never tried to hide the truth. Once the company realized its mistakes, it acknowledged and took down the post with the AI cover. Now, there is a new cover in the works as a replacement.

Why is this so important?

Recently, many publishers have faced backlash for AI covers. However, few publishers have acknowledged the accusations or properly responded to those situations. Tor, for example, is a large publisher that faced multiple AI accusations for various covers released recently.

However, previous publishers who have faced AI accusations rarely acknowledged the flaws, and sometimes, didn’t change the covers at all. Bloom Books is the first to acknowledge its wrongs openly, plus changing its cover design quickly. Bloom Books’ immediate response and answer to the concerns sets a high bar for other publishers to be willing to do the same. Hopefully, this will encourage more publishers to turn away from AI art and confront it if it accidentally becomes cover art.


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