Enter now for a chance to win this comprehensive prize pack with everything you need to professionally promote your book! $2,500 value – for free!
✒️ 6-week Book Publicity Intensive Course
✒️ 30-minute one-on-one PR Coaching Session
✒️ Curated Package of Book PR Resources
✒️ Author feature on Bookstr
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What is Book Publicity School?
Book Publicity School offers affordable professional PR support to authors through online workshops and coaching. Powered by Press Shop PR (www.PressShopPR.com), Book Publicity School leverages years of in-the-trenches experience to give writers the tools, strategies, and know-how they need to advocate for their work successfully and land media coverage in places like the New York Times, TIME, Publishers Weekly, New Books Network, and dozens of other venues.
Authors also secured invitations to literary festivals and bookstore events, created effective author websites and social media presences, and felt confident in the process! Alumni of Book Publicity School programs include Julio Vincent Gambuto, author of Please Unsubscribe, Thanks!, Anita Gail Jones, author of The Peach Seed, and Toni Halleen, author of The Good Samaritan.
About Founder Leah Paulos
Leah Paulos, the founder of Book Publicity School and Press Shop PR, has worked at the intersection of books and media for over 25 years. She’s led publicity campaigns for hundreds of authors, supporting them as they navigate the world of publishing and helping them line up media attention in outlets such as The New York Times, The Washington Post, Fresh Air, The Daily Show, TODAY Show, The New Yorker, NPR, The Atlantic, USA Today, People, Vox, LitHub, Poets & Writers, and hundreds of other traditional and new media outlets.
Leah always wanted to offer publicity support to more authors than Press Shop PR can accommodate for full media campaigns. Book Publicity School is her answer, allowing her to bring her decades of experience and passion for championing authors to more writers, and at an affordable price.
She’s spoken about book publicity at many venues, including the Columbia School of Journalism and the Authors’ Guild, and on podcasts like Brad Listi’s Otherppl, Let’s Talk Memoir, and The Writer Files. She began her career as a magazine editor at Condé Nast and went on to work as a writer and editor for several national magazines. She graduated from Cornell University in 1998. She lives in Brooklyn with her husband, co-book publicist Andy Davis, and their two boys.
Let’s Dig into These Prizes!
6-Week Book Publicity Intensive Course
In a series of workshops hosted by publicists from Press Shop PR, authors will learn how to build their author platform, create personalized timelines, write compelling pitches, build contact lists of journalists and producers, arrange author events, and how to keep the momentum going after publication to gain as much media attention as possible for their book and assist their in-house publicity team.
30-Minute One-on-One PR Coaching Session
Join Leah Paulos, founder of Book Publicity School and Press Shop PR, for a one-on-one session that is customized to you and your book to determine the strategy that is right for you.
Curated Package of Book PR Resources
The ultimate author resource pack for skillfully promoting your book, including where you can submit your book for reviews, how to create the perfect pitch, and so much more! Curated to have the essentials to help you promote you and your book.
Author Feature on Bookstr
Get presented to Bookstr’s audience of 2.6 million readers through a curated article centering you and your book, and a custom-made graphic carousel for Bookstr’s social platforms.
Example of a Bookstr Author Feature:
ENTER HERE
Book Publicity School Success Stories
“I didn’t know how to approach promo for my book but I left with all the tools I needed. Book Publicity School shares how it really works behind-the-scenes. These insights saved me time, money, and a lot of grief.”
—Julio Vincent Gambuto, author of Please Unsubscribe, Thanks! (Avid Reader Press / Simon & Schuster)
Coverage for Please Unsubscribe, Thanks! includes an interview with CNN, a segment on KATU TV, and a review in The Progressive.
“With my pub date approaching, and expecting limited attention from my in-house publicist, I was anxious to get my publicity ducks in a row—but didn’t know where to start…I left the program armed with great material, and feeling much more secure about the path forward!”
—Carl Sciacchitano, The Heart that Fed (Simon & Schuster)
Carl later placed an essay in the New York Times Modern Love column and The Heart that Fed was included in Publishers Weekly’s “Ten Best Books of the Year” list.
“The 6-week publicity course has given me the tools I needed to charge ahead, strategically and professionally..Instead of being scary and intimidating, this process has been empowering and rewarding.”
—Toni Halleen, The Good Samaritan (HarperCollins)
Halleen’s novel The Good Samaritan was mentioned in the Minnesota Star Tribune and the Twin Cities Pioneer Press.
