Reading Around The World: How Books Shape Cultures And Lives

Books come in all shapes and sizes, but there’s something magical about the unique world each one holds within its pages.

Book Culture Bookish Lifestyle Lifestyle Travel
Collage of world map and traditions. From Icelandic books, Indian culture statues, Japanese scrolls, Greek columns between books

Reading brings so many good things to life: knowledge, relaxation, and even a sense of community. Books have become traditions in themselves, finding their place in cultures across the globe in countless ways. But literature is more than just a study or a pastime; for many of us around the world, it’s a way of life. These stories help shape cultures and pass down wisdom, whether profound truths or flights of pure imagination. So, why not take a moment to explore some of the world’s most fascinating bookish traditions? You might just discover that the way of the page is your way too.

Iceland’s Jólabókaflóð

Jólabókaflóð — quite the mouthful, isn’t it? Yet this cherished Icelandic tradition is as heartwarming as it is unique. While it’s primarily tied to Christmas, its influence stretches into the early days of January, making it a perfect way to ring in the New Year. Known as the Christmas book flood, Jólabókaflóð embodies Iceland’s deep cultural love for literature and storytelling.

At its core, it’s about the joy of giving and receiving books. This tradition began during World War II, born from necessity during an economic downturn. With restrictions on imported goods, books — made locally from readily available paper — became a popular and meaningful gift. Over time, this humble holiday evolved into a celebration of connection and creativity, where families and friends bond over shared stories.

Jólabókaflóð, multiple Christmas-themed books shaped like trees, books as presents, and a mother and children reading near the tree and fireplace.
IMAGE VIA BOOKSTR/RYAN SHEPPARD

Today, Jólabókaflóð is more than a tradition; it’s a way of life. Icelanders exchange books throughout December and spend the holiday season immersed in reading. It’s a fairytale tradition come to life, and one that perfectly blends the magic of Christmas with the timeless wonder of storytelling.

Japan’s Kakizome

At the start of the new year, many in Japan take part in a meaningful tradition called Kakizome. While it might resemble resolutions, Kakizome is unique: it involves writing wishes or goals for the year ahead using elegant Kanji calligraphy. Translated as “first writing,” Kakizome originated during Japan’s Edo period. It began in the Imperial Court as a ceremonial practice and soon spread to temples offering lessons in poetry and belief expression. Originally, participants wrote poetic verses reflecting their hopes, which were later burned, symbolising the release of their aspirations into the universe.

Background of Japan, with traditional calligraphy works being presented in the foreground.
IMAGE VIA BOOKSTR/RYAN SHEPPARD

Today, Kakizome has evolved into a more personal ritual. Instead of poetry, many people now write wishes or intentions for self-improvement and growth. But what does this have to do with books? At its heart, Kakizome offers a creative outlet and a moment of introspection. It’s a way to build stronger character, seek inspiration, and connect with the written word in a meditative, purposeful way.

Calligraphy becomes a form of mindfulness, with each stroke carefully crafted, embodying focus and intention. This practice fosters mental clarity and inner peace, qualities that naturally complement a love for literature. Kakizome reminds us that through words, we can find fulfilment, self-awareness, and the motivation to write our own stories for the year ahead.

India’s Saraswati Puja

Saraswati Puja, also known as Vasant Panchami, is celebrated across India in various regions, each with its unique customs. This vibrant tradition marks the arrival of spring and honours Saraswati, the Hindu goddess of wisdom, knowledge, and creative arts. Saraswati holds a revered place in Indian culture, embodying the elegance of learning and creativity, from writing and reading to music and dance. Her festival is seen as a time for reflection, guidance, and seeking deeper meaning in life. Students and artists alike pay homage to Saraswati, offering their prayers to receive her blessings. Her presence is associated with purity, intellect, and inspiration.

A lady walking in an Indian temple, with paintings/murals in either corner.
IMAGE VIA BOOKSTR/RYAN SHEPPARD

A particularly touching part of the celebration involves children writing their names for the first time, symbolising the beginning of their educational journey. Individuals place offerings such as books, musical instruments, and stationery at her feet, signifying the connection between Saraswati and the arts. This festival not only celebrates the goddess’ divine grace but also highlights the vital role of creativity and learning in shaping lives. For those who seek inspiration through literature, Saraswati Puja serves as a reminder of the powerful bond between art, knowledge, and personal growth.

Book Gifting in Greece

Greece has a long-standing tradition of book gifting that ties beautifully into its deep cultural and religious roots. During January and early February, as the Christmas season draws to a close, Greeks celebrate Epiphany, a time associated with wisdom, enlightenment, and learning.

For centuries, the exchange of books has been a meaningful part of this celebration. It’s a way to honour the power of stories, poetry, and knowledge, showcasing everything from classic Greek literature to modern works by contemporary authors. This tradition isn’t just about the books themselves but also about fostering connection and passing on ideas that inspire and educate.

Image shows Greek architecture, with books surrounding the image and a flag in the distance.
IMAGE VIA BOOKSTR/RYAN SHEPPARD

Gifting books during this time is seen as a thoughtful gesture, symbolising compassion and the sharing of intellectual and cultural treasures. It’s a celebration of learning and creativity, offering a moment to reflect on the value of knowledge in our lives. In Greece, book gifting is more than a tradition — it’s a celebration of the written word and its ability to bring people together.

Christmas fireplace with collage of images; Japanese wall painting, books in the corner, a statue by the tree, and a book being read next to the couple by the fire.
IMAGE VIA BOOKSTR/RYAN SHEPPARD

Books have a way of connecting us, not just to stories but also to each other. From Iceland’s Jólabókaflóð to Greece’s book gifting during Epiphany, these traditions remind us how literature enriches cultures, sparks creativity, and fosters meaningful moments. And why not take a page from these traditions? Whether it’s starting your own New Year, New Shelf challenge, sharing a beloved book with a friend, or dedicating time to mindful writing, the power of books can inspire your year ahead.

No matter where you are in the world, there’s something timeless about turning a page, sharing a story, or writing your own. Here’s to a year of discovering, gifting, and celebrating the magic of books!


There any so many other traditions, click here to find out even more.

Experience other cultures and festivities with these children’s holiday book recs on Bookshop.org!

FEATURED IMAGE VIA BOOKSTR / RYAN SHEPPARD