Plunder a Millionaire’s Bountiful Booty in Real Life

“I’ve hidden a treasure somewhere in the United States that’s worth millions upon millions of dollars, and it’s waiting for you to find it.”

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Feature image showing a treasure chest full of vintage and modern treasures. In the lop left corner is the book cover for There's Treasure Inside. On the top right is a picture of Jon Collins-Black, with a black magnifying glass around it.

Dust off your map and compass because it’s time to channel your inner Indiana Jones. America has a new treasure to seek, and it’s not hidden in a dusty library or the catacombs of some ancient ruin. No, this is a hunt for modern-day adventurers armed with nothing more than wit, whimsy, and a copy of There’s Treasure Inside. Penned by Jon Collins-Black, a self-made millionaire with a flair for the dramatic (and the collectible), this book is part guide, part puzzle, and all intrigue. Within its pages lie cryptic clues to not one but five chests scattered across the U.S., each brimming with treasures that range from the epic (shipwreck gold) to the surreal (a Bitcoin, in the flesh — err, metal). But before you lace up your hiking boots and grab a shovel, let’s explore the fascinating mind behind this nationwide quest and what secrets might be lurking between the lines… or just beneath the surface.

And just who is Jon Collins-Black?

Jon Collins-Black is not your typical millionaire recluse. He’s the kind of man who blurs the line between fantasy and reality as effortlessly as most of us tie our shoelaces. A California native with an entrepreneurial streak as sharp as his wit, Collins-Black has lived many lives — musician, business maverick, and now, author of literary mischief. His career has been an eclectic tapestry of different creative pursuits, each one a steppingstone to the kind of legacy most people only daydream about. For Jon, the world isn’t just a place to live — it’s a canvas, and he’s got a treasure chest full of colors and ink.

His love affair with adventure began long before he had the means to indulge it. A devoted fan of fantasy worlds and tabletop role-playing games, he grew up rolling dice and telling stories where dragons hoarded gold and heroes unearthed secrets. But while many shed their youthful escapades, he turned his childhood fascinations into the driving force behind his life’s work. He sees himself as an architect of experiences, a craftsman of curiosity, and, above all, a storyteller in a world that often forgets how to pause and wonder.

Why does he do it? The answer lies somewhere between philosophy and whimsy. He has often spoken of his desire to inspire exploration — not just of landscapes, but of the mind. To him, the best stories aren’t just told; they’re lived. He believes that in an age where the next answer is a Google search away, there’s something profoundly human about rediscovering the thrill of the unknown. Whether it’s a song, a business venture, or a tale spun from the threads of his imagination, everything he creates is an invitation: to learn, to dream, and, most importantly, to play.

The hunt is on with There’s a Treasure Inside.

Jon Collins-Black didn’t just write a novel; he penned an adventure worthy of the likes of Bilbo Baggins or Nancy Drew. There’s Treasure Inside is more than a book — it’s a promise, a challenge, and a literary gauntlet thrown at the feet of would-be treasure hunters across the nation. Five chests, each brimming with promised booty, have been hidden in locations as shrouded in mystery as the book’s riddles themselves. This isn’t just a test of GPS coordinates and hiking gear; it’s a dance with history, geography, and the occasional brain-bending puzzle. Think you’ve got what it takes? Well, don’t forget your thinking cap — and maybe a thesaurus for good measure.

Book cover for There's Treasure Inside: A Treasure Hunt by Jon Collins-Black. It has a black background that shows a big X, like in treasure hunting to mark the spot. There are images, mysterious clues, inside the X
IMAGE VIA BOOKSHOP

The treasures are as varied as Jon’s resume. Forget your run-of-the-mill pirate loot; these chests contain everything from shipwreck gold to a sapphire brooch with Jacqueline Kennedy Onassis’s regal fingerprints all over it. There’s a Michael Jordan rookie card to satisfy the sports aficionados and a Picasso-designed coin for the art buffs. And for those with a taste for the extraterrestrial, one chest even boasts a lunar rock — because, of course, it does. It’s a jackpot tailored to tickle the fancy of everyone from history nerds to Pokémon card collectors, and Jon has made sure the thrill of the chase is just as priceless as the haul itself.

But this isn’t a free-for-all dig fest. Jon, ever the gentleman of mystery, has ensured that the hunt is as inclusive and thoughtful as possible. Each chest is within three miles of a public road — no mountain-climbing or spelunking required. The puzzles are challenging but fair, designed to reward curiosity and persistence over brute strength or technical expertise. And while he encourages hunters to embrace their inner adventurer, he’s clear that the hunt is about discovery, not destruction. You don’t need a pickaxe or dynamite; just an imagination sharp enough to cut through his labyrinth of clues.

Happy hunting!

The joy of this treasure hunt isn’t just about the treasures themselves — it’s about inspiring a sense of wonder and adventure in a world that too often forgets to slow down and look for the magic hiding just beneath the surface. And if you’re lucky enough to crack the code? Well, you might just find a little treasure inside yourself, too.


Need more adventure in your life? Discover fascinating real places from famous children’s books that you can visit — just click here!

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