Services
You write books.
Leave the social media to us.
Bookstr is the solution to your social media problems.
Bookstr’s Social Media Marketing service for authors is a comprehensive solution designed to elevate authors in the digital landscape.
How We Can Help
Bookstr creates a unique plan best suited for your needs.
Bookstr is a boutique literary social media agency with a passionate audience of over 2.5 million bibliophiles, managing all aspects of an author’s social media, including strategic planning, content creation, branding, copywriting, posting, and audience engagement.
Our Timeline
With Bookstr, we kickstart your online presence into an effective, growing, massively engaged following over three crucial months. We’ll begin by developing a tailored content plan, aligning with your brand, book, and your message—we create any assets you need from us while also coaching you on what you’ll need to maintain your presence.
Month 1
Foundation, Structure
& Begin Execution
Month 2
Launch, Content Execution
Pipeline & Optimization
Month 3 & Beyond
Management, Expansion
& Continued Refinement
Month 1
Foundation, Structure & Begin Execution
In Month one, we lay the foundation of your ongoing success. We clearly outline what works and doesn’t work on your current channels and deeply connect to what your brand message and goals are. From there, we get to work creating content approaches in graphics, video, and captions that you get to approve every step of the way. We end the month with content and approaches optimized for each platform.
Month 2
Launch, Content Execution Pipeline & Optimization
In Month Two, we hit the ground running. Now, we leverage our content creation systems, which keep an easy flow to all your channels. We continue to guide you on the content you need to create while our team of designers, editors, and captioners create the assets and posts needed to succeed on each platform.
Month 3
Management, Expansion & Continued Refinement
Month three and beyond is all about momentum and growth. Continued success on social media requires adjusting to what is resonating with the audience and ever-changing social trends. With a foundation firmly planted in content refreshing, new content initiatives and partnerships will continue to increase engagement and growth.
Testimonials and Case Studies
Testimonials
Hear what our clients have to say about working with Bookstr.
Case Studies
Social Media Strategy: Dr. Judy Ho
Over the course of a year, following the release of her book “Stop Self Sabotage,” Bookstr worked with Dr. Ho to transform her content strategy and approach with great results.
- Content strategy grew Instagram following from 10k to 50k in 1 year after stagnant growth previously.
- Shifted content strategy to distinct and planned content types while optimizing over time.
- New content strategy with focus on wellness and personal brand shifted audience from 75% male to 65% female.
Case Studies
Social Media Strategy: Bonnie Wan
Bonnie is a partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company’s 2021 Most Innovative Companies In The World. As a career brand strategist, she has been celebrated as an Ad Age Leading Woman for 2023 and 2022’s Chief Strategy Officer of the Year. The Life Brief: A Playbook for No-Regrets Living is a hands-on guide for boldly living with intention and imagination
from the inside out. It’s available now from Simon Element, Simon & Schuster’s division dedicated to personal transformation.
- Doubled Bonnie’s following in 2 months, with content giving her 25 times the reach, and an engagement rate increase of more than 200%.
- Provided personalized social media coaching, providing skills and insights needed for a compelling online presence.
- Led to the development of an active and responsive social media following on Bonnie Wan’s Instagram.
- Worked closely to define and articulate Bonnie’s authentic voice, ensuring a genuine connection with her audience.
Case Studies
Social Media Strategy: Serendipity Literary Agency
Serendipity Literary Agency is the largest Black-owned literary agency in the world.
Bookstr has worked with Serendipity to create compelling content and strategic social media approaches, which propelled growth, expanding their online presence by posting frequency and driving increased followers, engagement, and brand visibility. In 3 months, our strategy produced the following results:
- 3000% increase in reach and 15,000% increase in engagement on LinkedIn becoming new source for leads and profile.
- 1200% increase on engagement for Instagram with a 680% increase in reach.
- 24 hour turnaround on media hits and event recaps on all channels, creating new engagement and collaborations with their roster of authors.
- Implemented new video content strategies and series for agents and authors.
- Created new systems and documents for onboarding their new clients and working with existing clients.
- Trained Serendipity team on best practices around social media strategies and content.
Social Media Marketing & Management
Packages
At each level, Bookstr will create content strategies that match your unique voice. Whether you want a comprehensive, full-on campaign or just a way to test the waters, we have the package for you.
Our Packages
Basic Package
- Managing 2 platforms
- 2 posts a week
- 20-30 Graphics (across campaign)
- Content Captioning
Posting and scheduling implementation on each platform - Monthly social media consulting, evaluation, and adjustment.
Weekly email check-ins
*Bonus: 1 post a month integrated with Bookstr’s audience of 1.6m
Plus Package
- Managing 3 platforms
- 2 posts a week
- Content planning dashboards
- 30-40 Graphics (across campaign)
- 6 custom-edited video posts across 3-month campaign
- Content Captioning
- Posting and scheduling implementation on each platform
- Bi-weekly social media consulting, evaluation, and adjustment
- Engagement and expansion strategies.
- Monthly content and video coaching
*Bonus: 2 posts a month integrated with Bookstr’s audience of 1.6m
Premium Package
- Managing 4 platforms
- 2 posts a week
- Content planning dashboards
- 60-70 Graphics (across campaign)
- 9 custom-edited video posts across 3-month campaign
- Content Captioning
- Posting and scheduling implementation on each platform
- Bi-weekly social media consulting, evaluation, and adjustment
- Engagement and expansion strategies.
- Progress meetings on an as-needed basis
- Monthly content and video coaching
- Graphic Endcard Asset
*Bonus: 3 posts a month integrated with Bookstr’s audience of 1.6m
Deluxe Package
- Managing 5 platforms
- 2 posts a week
- Personalized video or graphic series
- Content planning dashboards
- 80+ Graphics (across campaign)
- 15+ custom-edited video posts across 3-month campaign
- Content Captioning
- Posting and scheduling implementation on each platform
- Bi-weekly social media consulting, evaluation, and adjustment
- Engagement and expansion strategies.
- Weekly 30-minute progress meetings
- Monthly content and video coaching
- Graphic Endcard Asset
- Video end card animation asset with CTA
- Custom video adapts of broadcast content
*Bonus: 4 posts a month integrated with Bookstr’s audience of 1.6m
Enterprise Package
- Managing 6+ platforms
- 2 posts a week
- multiple video and/or graphic series
- Content planning dashboards
- 100+ Graphics (across campaign)
- 15-50 custom-edited video posts across 3-month campaign
- Content Captioning
- Posting and scheduling implementation on each platform
- Bi-weekly social media consulting, evaluation, and adjustment
- Engagement and expansion strategies.
- Weekly 30-minute progress meetings
- Monthly content and video coaching
- Graphic Endcard Asset
- Video end card animation asset with CTA
- Custom video adapts of broadcast content
*Bonus: 4+ posts a month integrated with Bookstr’s audience of 1.6m
Contact Us
Ready for Bookstr to help you promote your book?
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