This Writer Makes Serious Money Putting Readers to Sleep

This Writer Makes Serious Money Putting Readers to Sleep

Book Culture

As a writer, the most important thing is to hold the reader’s attention… unless you’re paid not to.   In an era of deeper intersecting of technology and consumerism, even sleep has become a business. Sleep app Calm aspires to be the best in that business, offering audio libraries of music playlists, guided meditations, and relaxation classes. (Sounds fake, say the students, who do not find class at all relaxing.) But its most popular feature is its Sleep Stories: twenty to forty minute audio stories read aloud by comforting voices, including that of Stephen Fry. Calm asks: “we loved having bedtime stories read to us as children, …