How Did Nintendo Become a Household Name? These Books Give Interesting Perspectives

How Did Nintendo Become a Household Name? These Books Give Interesting Perspectives

It’s hard to believe that in 1983 the concept of “video games” was quickly dying. There was a large scale recession in the video game industry that occurred for two years, predominantly in the United States. Revenues throughout the industry peaked at roughly $3.2 billion in 1983, but by 1985, fell to around $100 million. That’s an inconceivable drop of around 97%. As a result, several gaming companies went bankrupt. It was a common belief that video games were never to be relevant again.     However, like a phoenix rising from the ashes, a company known as Nintendo entered …