Did BBC Sport Steal a Book Title for a Marketing Campaign?

Did BBC Sport Steal a Book Title for a Marketing Campaign?

Book Culture

Yomi Adegoke posted on Twitter that BBC Sport had ripped off the slogan Slay in Your Lane, from the title of a book she and Elizabeth Uviebinené wrote in 2018. Image Via Amazon Published in July 2018, Slay In Your Lane: The Black Girl Bible is described as an “inspirational guide to life for a generation of black British women“. On Tuesday, Yomi Adegoke, who co-authored the book, shared a picture on Twitter of a BBC “Change the Game” campaign billboard. Imagine being a white woman creating an 'eMpOwErInG WoMeNs' ad campaign for @BBCSport, and choosing to rip off the *TRADEMARKED* name of a book specifically …