EasyJet’s ‘Flybrary’ Takes Off to Get Kids Reading in Air

EasyJet’s ‘Flybrary’ Takes Off to Get Kids Reading in Air

Book Culture

When you’re 400,000 feet high into the clouds and your eardrums are blowing from time to time, there isn’t much to do to pass the time other than engrossing yourself in an interesting read. In this age of digitization, electronic tablets and other means of entertainment have almost rendered books obsolete. In a survey issued by EasyJet, out of the 2000 British parents that responded, 83% of participants expressed a concern towards the declining likelihood of children aged 8-12 picking up books and getting into the habit of reading. Also, 90% of parents said the widespread availability of entertainment devices has led to a …