Book Publicity School is thrilled to announce its first-ever giveaway: a free seat in their comprehensive 6-Week Intensive on book promotion. In these workshops hosted by publicists from top independent publicity firm Press Shop PR, authors learn how to secure as much media attention as possible for their book and, when applicable, be the best possible partner to their in-house publicity team.
Enter now for a chance to win a spot in this fast-paced, information-packed program drawn from Press Shop PR’s decades on the front lines of book publicity. $1,350 value – for free!
What is Book Publicity School?
Book Publicity School offers affordable professional PR support to authors through online workshops and coaching. Powered by Press Shop PR (www.PressShopPR.com), Book Publicity School leverages years of in-the-trenches experience to give writers the tools, strategies, and know-how they need to advocate for their work successfully.
Alumni of Book Publicity School programs have used their newfound publicity know-how to land media coverage in places like the New York Times, TIME, Publishers Weekly, New Books Network, and dozens of other venues. They’ve also secured invitations to literary festivals and bookstore events, created effective author websites and social media presences, and felt confident in the process!
Leave with all the skills to put together…
- An engaging author website, an effective social media strategy, and a plan to activate your existing audience
- A personalized timeline so you can take advantage of the windows of opportunity for media attention
- A compelling pitch to get the attention of journalists and producers
- A spreadsheet of media outlets and contacts who are likely to be interested in your work
- A tactical approach to placing op-eds, essays, excerpts, and more
- A blueprint for setting up well-attended book events
- Strategies for keeping the momentum going in the months after publication
This program is perfect for you if you:
- Are feeling overwhelmed, confused, or out of your depth in the book promotion space
- Are ready to roll up your sleeves to advocate for your writing
- Want to give your book its best shot at success
ENTER THE GIVEAWAY
What’s included in the course:
The workshop includes:
- A 30-minute 1:1 kick-off strategy session with Leah Paulos, founder of Book Publicity School and Press Shop PR
- Six weekly one-hour workshops (live via Zoom or asynchronous via recordings) covering the six pillars of book promotion
- A private online group where you can access publicity resources, share ideas and tips with other authors, and find video recordings and slides from each session
- Tons of helpful materials: successful pitches and press releases, industry best practices, templates, research tools, optional exercises, and other recommended resources
- Individualized guidance and feedback from Leah and the Book Publicity School team
About Founder Leah Paulos
Leah Paulos, the founder of Book Publicity School and Press Shop PR, has worked at the intersection of books and media for over 25 years. She’s led publicity campaigns for hundreds of authors, supporting them as they navigate the world of publishing and helping them line up media attention in outlets such as The New York Times, The Washington Post, Fresh Air, The Daily Show, TODAY Show, The New Yorker, NPR, The Atlantic, USA Today, People, Vox, LitHub, Poets & Writers, and hundreds of other traditional and new media outlets.
Leah always wanted to offer publicity support to more authors than Press Shop PR can accommodate for full media campaigns. Book Publicity School is her answer, allowing her to bring her decades of experience and passion for championing authors to more writers, and at an affordable price.
She’s spoken about book publicity at many venues, including the Columbia School of Journalism and the Authors’ Guild, and on podcasts like Brad Listi’s Otherppl, Let’s Talk Memoir, and The Writer Files. She began her career as a magazine editor at Condé Nast and went on to work as a writer and editor for several national magazines. She graduated from Cornell University in 1998. She lives in Brooklyn with her husband, co-book publicist Andy Davis, and their two boys.
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Book Publicity School Success Stories
“I didn’t know how to approach promo for my book but I left with all the tools I needed. Book Publicity School shares how it really works behind-the-scenes. These insights saved me time, money, and a lot of grief.”
—Julio Vincent Gambuto, author of Please Unsubscribe, Thanks!: (Avid Reader Press / Simon & Schuster)
Coverage for Please Unsubscribe, Thanks! includes an interview with CNN, a segment on KATU TV, and a review in The Progressive.
“With my pub date approaching, and expecting limited attention from my in-house publicist, I was anxious to get my publicity ducks in a row—but didn’t know where to start…I left the program armed with great material, and feeling much more secure about the path forward!”
—Carl Sciacchitano, The Heart that Fed (Simon & Schuster)
Carl later placed an essay in the New York Times Modern Love column and The Heart that Fed was included in Publishers Weekly’s “Ten Best Books of the Year” list.
“The 6-week publicity course has given me the tools I needed to charge ahead, strategically and professionally..Instead of being scary and intimidating, this process has been empowering and rewarding.”
—Toni Halleen, The Good Samaritan (HarperCollins)
Halleen’s novel The Good Samaritan was mentioned in the Minnesota Star Tribune and the Twin Cities Pioneer Press.
