Sourcebooks, which is the largest women-owned book publisher in North America, is launching a new innovative imprint with author, E. L. James. James, who is the author of the Fifty Shades of Grey trilogy, will have her backlist moved to Sourcebooks as part of the deal, effective April 1, 2021. The new imprint is said to focus on entrepreneurial female authors, such as James herself, that have taken a hands-on approach to publishing. In an unconventional approach, the imprint will also allow more established entrepreneurial authors to have greater control over the creation, development, and marketing of their books.
Speaking about the new imprint, E. L. James said,
I’m thrilled to be joining the Sourcebooks family. It feels like I’m coming home — returning to my indie roots, and working with an innovative, dynamic, and hugely successful publisher who’s always up for new ventures. It’s an honor to be part of an imprint dedicated to amplifying creative women’s voices.
The imprint has also brought in industry brand expert, Pamela Jaffee, to head publicity and marketing for the imprint. This new model is the result of a successful partnership between Sourcebooks and Penguin Random House, which holds a forty-five percent stake as a collaborative investor. As part of this agreement, Penguin Random House will retain the audio rights to James’s back and front lists, large print rights to James’s backlist, and the Spanish language rights to James’s backlist. The imprint does not yet have a name, but Sourcebooks plans to work with consumers and influencers in envisioning a name and taking a decisive role in the creation of this new imprint.
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