

Get inspired:
Through the power of financial technology (Fintech), doing well and doing good are no longer mutually exclusive. In fact, they are combining forces to exponentiate success across the board. Helping others is just as important of a metric as making money- and we can now achieve both at the same time. These 5 fintechs will illustrate that you don’t have to choose between making a difference in your wallet or a difference in the world.
You can dare to be different by picking both.
Sounds like something we could all do with reading!
According to an interview with techbullion.com, Reiling wrote the book “to highlight how certain trailblazers in the financial industry are using technology to solve some important financial challenges and issues.” He goes on to explain that “the book focuses on five fintech entrepreneurs who saw or experienced a financial health challenge and met the challenge head-on by creating solutions that can help thousands of individuals who find themselves in the same boat. These stories are compelling and empowering because most of them are sparked by issues the founders faced.”
Reiling is also concerned with dispelling certain misconceptions around the world of finance in general, saying “I think the biggest misconception about the industry is that it can’t “do good.” A lot of people see bankers as the enemy – they’re looking for your money and that’s it. But, as I said earlier, there are so many people in the financial industry who truly want to make banking something that’s more accessible and equitable.”
Curious about what these five fintechs are? Reiling outlines each in an article for Grit Daily.
1. Self-Lender
Self Lender is a company that “creates a simple way to establish credit history for the first time.”
2. Peanut Butter
Peanut Butter is a student loan repayment company, providing strategies for paying back student loans debt, and helping to answer questions.
3. TrueConnect
True Connect allows employers to offer small loans to their employees, paid off through their payroll system.
4. NOVA
NOVA enables immigrants to carry their credit history from their home country to the US.
5. EarnUp
EarnUp allows you to automate your load payments, and allocates funds to assist you in exiting debt efficiently.
These companies are all businesses that can help people get on their feet financially, and this is something Reiling is passionate about. He told us,
“I saw first-hand the struggles that low-income and immigrant consumers face when I opened a bank with my dad in 1995. This experience introduced me to the many problems the financial industry had created for underserved populations – it wasn’t accessible enough; it didn’t adequately serve immigrant populations; and it was filled with jargon and nuance that wasn’t understood by a layperson.
It is everyone’s right to become financially healthy. Financial wellness shouldn’t be reserved only for top earners. I’ve made it my goal to create a banking industry that’s more equitable and understandable for everyone. And that is Sunrise Banks’ goal. Our mission is to be the most innovative bank empowering financial wellness.”
Reiling hopes to “inspire other entrepreneurs and technologists to continue to innovate. There is so much opportunity in the fintech space to do good and do well.”
And what’s next for Reiling?
“I’m currently working on my second book, which deals with workplace culture. Creating a sense of belonging and purpose is so important at work, and I try to unpackage what that entails in the second installment of the 4Good series. The book is scheduled to go to print in May.”
Check out more information on Fintech 4 Good below, and don’t forget to grab your copy here!
