Services
Our Platforms and Channels
Every piece of content we create for you is thoughtfully-done. We bring a critical eye to everything we do — articles, video interviews, emailers, weekly recommendations, and more; leveraging our expertise as to what will resonate with today’s audiences.
Sponsored Articles with
Social Promotion
While many other publications and websites may offer book reviews or articles, we have found the resulting content ineffective. We create content that compels the audience to care about you and your book, with features that are uniquely optimized for web and social media using the most current best practices. A simple book review has its place, but it’s not a driver to piquing people’s interest in learning about you and books they may not already know about previously.
Articles are the tool that captures and engages the audience on social channels, so it’s not just about being on the website, it’s the way to grab eyes and engage our social media audience of over 1.8 million. Further, because these articles are optimized for SEO, you’ll benefit from reaching a larger audience through organic search, a vital part of any online promotion.
We include you in the process. From the beginning, all of our articles are subject to the client’s approval. We help you discover the best ways to market you and your book and why we would recommend them.
Article Social Promotion: Each article gets promoted across all social channels and is included in our weekly editorial mailer to 40k subscribers. Included in this service, we create graphic and video assets optimized for each platform that will best promote that article.
Facebook Live
Bookstr conducts author interviews via Facebook Live, as we present you to our vast community. You get custom versions to promote to your audiences as well! Bookstr’s hosts are highly qualified, they will know you and your work, and have the camera skills required to best deliver a great interview.
The Bookstr team customizes a set of questions that will engage you and the audience, and the first portion of the interview is between the host and author. The second half of our event/FB live allows the audience to ask questions live, moderated of course, allowing them to connect with you, helping to build a fan for life. Our audience is passionate about authors, about you. They are hungry for any insight into your book, your writing process and your life as an author.
FB lives are a fun way to bring authors directly to their audience, creating an evergreen piece of content for any kind of author — from wellness and business, to thrillers and romance, to children’s books and their illustrators, and everything in between.
Emailers
Bookstr’s weekly editorial emailer goes out to our opted-in list, including highlights of that week’s editorial content. The editorial content we create for you would be highlighted as the top selections in that week’s emailer. We have a very active email list of 50,000 with a 25-30% open rate.
In addition to our weekly emailers, dedicated emails are sent out to promote special offers, contests, and giveaways. These emailers are extremely effective in driving audience participation and actions.
Recommendations & Series
Multi-format series like Bookstr’s Three to Read and Bookstr News Roundup are exceptional ways to promote you and your book through articles, videos, social media stories on multiple platforms, garnering you thousands of views and reads.
Every book and genre is represented in our highly-engaged 1.7 million-strong audience allowing us to promote any kind of book. The Three to Read team is empowered to choose three books of diverse types and genres each week that we know will pique the interest of Bookstr’s passionate audience.
Our Three to Read articles on our website are accompanied by videos on Instagram, Pinterest, Facebook video; Instagram and Facebook stories; and are promoted across all social platforms for the remainder of that week.
Our multi-medium, multi-platform approach sets Bookstr apart from almost any other media company or platform.
Giveaways
ARCs (advance reader copies) and giveaways are common in the publishing world. Bookstr takes things to another level. We work with the author, publisher or partner to pair the book with complimentary gifts, then create a photoshoot and custom graphics for promotions on social channels and emailers.
Customized giveaways generate 4x the results.
While a typical book giveaway featuring an up-and-coming author may get only a few hundred entries, this innovative technique guarantees 2,000+ entries, regardless of the author’s stature.
On average, entrants spend 4 minutes 30 seconds, reading about the author and their book. Giveaways are an effective way to engage your audience and build an army of superfans.
Case Studies
Social Media Strategy: Dr. Judy Ho
Over the course of a year, following the release of her book “Stop Self Sabotage,” Bookstr worked with Dr. Ho to transform her content strategy and approach with great results.
- Content strategy grew Instagram following from 10k to 50k in 1 year after stagnant growth previously.
- Shifted content strategy to distinct and planned content types while optimizing over time.
- New content strategy with focus on wellness and personal brand shifted audience from 75% male to 65% female.
Case Studies
Giveaways:
YA Killer Thriller
Bookstr worked with Sourcebooks to create a themed contest around “chilling YA thrillers.” Bookstr helped formulate a compelling, curated prize package with meticulously created promotional graphics, which was then deployed on Bookstr’s website and through Bookstr’s social media and email list. Participants were asked to follow a series of steps including joining the mailing list and social media of each author and Sourcebooks itself.
- 26,405 Actions Taken
- 2,469 Joined Mailing list
- 2,954 Visit Buy Link (per book)
- 2,252 New Social Media Followers (per entity)
Case Studies
Facebook Live:
Ayser Salman
Bookstr worked with Sourcebooks to create a themed contest around “chilling YA thrillers.” Bookstr helped formulate a compelling, curated prize package with meticulously created promotional graphics, which was then deployed on Bookstr’s website and through Bookstr’s social media and email list. Participants were asked to follow a series of steps including joining the mailing list and social media of each author and Sourcebooks itself.
- 32,845 Reached
- 11,435 Video Views
- 211 Comments, Reactions and Shares
Case Studies
Facebook Live:
LIGHTS
In addition to new or lesser known authors, Bookstr’s Facebook Live has featured high profile authors such as Tony Robbins, David Morrell, Jeannette Walls, Karin Slaughter, and Meg Wolitzer, among many others.
For this Facebook Live we worked with well-known musician and author LIGHTS. The interview received 24,507 organic video views in less than 24 hours.
For lesser known authors, Bookstr can boost and promote the Facebook Live to reach an equal amount of people.
- 122,070 Reached
- 24,507 Video Views
- 2,018 Comments, Reactions and Shares
Case Studies
Articles: Barbara Sontheimer
Bookstr teamed up with debut author Barbara Sontheimer to promote her book “Victor’s Blessing.” Bookstr created multiple articles that would resonate with Millennial and Gen Z readers. By accentuating the diverse love story, and unique narrative of the civil war, Bookstr put Ms. Sontheimer and her book front and center in a compelling cultural conversation that captivated Bookstr’s readers. Additionally, the article have served as tent poles to her online content, and the press on her website.
Website
- Pageviews: 4,235
- Unique Pageviews: 3,453
- Avg. Time on Page: 3:45
Social Media
- Impressions: 312,576
- Post Clicks: 1757
- Reach: 256,853
- Engagements: 2,364
Case Studies
Article: Keepster
Not only can we feature authors, but also platforms, apps, websites and other digital platforms that excite the bookish audience. By creating articles with an eye towards what works in media and SEO trends, Bookstr creating a compelling article about Keepster, an app that helps someone take their text conversations and convert them into books. While the figures below are what occurred organically, the article itself is a powerful promotional asset to be used in any form of content based advertising on Facebook, Instagram and Google.
- Content strategy grew Instagram following from 10k to 50k in 1 year after stagnant growth previously.
- Shifted content strategy to distinct and planned content types while optimizing over time.
- New content strategy with focus on wellness and personal brand shifted audience from 75% male to 65% female.
Contact Us
Connect with us to elevate you and your book and establish your everlasting brand presence!
Contact us or schedule a 30-minute consultation call to explore possibilities. You can download our comprehensive promotion deck to dive deeper into our offerings.
