You know what they say, you can’t judge a book by its cover; but let me ask you this, would you read a book even if you couldn’t see the cover?
Throughout the country, booksellers are captivating readers to be risk takers and read books solely based on the seller’s’ opinion. If you’ve ever been set up on a blind date, then you know that it’s all about taking chances — and booksellers want you to take a chance on them.
There are many locations that have adopted this idea, each offering a unique quality to their “blind date” process. For instance, at Book Culture, an NYC-based bookstore with three locations throughout the city, they wrap the book in a paper bag and the only clue they provide is a “read me if you liked these” list of book titles. This idea might seem crazy, but Cari Quartuccio from Book Culture says, “It’s been the most successful table we’ve ever put together.”
If you consider yourself a “bookworm” and like being adventurous, then this concept might be the perfect fit for you.
To learn more about the different locations, check out the full article here.
Feature and in-text images courtesy The Wall Street Journal