avengers

That ‘Avengers’ Joke Just Boosted Build-A-Bear Sales

“Honestly, at this exact second, I thought you were Build-A-Bear,” Tony wisecracks at the talking raccoon.

“Maybe I am,” Rocket replies.

Avengers: Endgame has some memorable exchanges. It’s always funny when a film makes a jab at popular brands. This one might even beat Ryan Gosling’s jab at New Balance sneakers in Crazy Stupid Love. However, the important thing is that everyone’s happy, especially the companies receiving free publicity.

 

avengersImage via CinemaBlend

 

According to CNet, Build-A-Bear Workshop CEO Sharon Price John says that the joke helped attract customers to the store.

Marvel-themed products had already boosted sales significantly prior to the film’s release. Total revenues reportedly increased by $1.2 million to $84.4 million.

 

 

“The sales were further enhanced by Marvel’s generous and welcome nod to Build-A-Bear in the movie’s first ten minutes,” Price John explained. “That’s just one more example of Build-A-Bear’s top culture presence and power.”

Dread it. Run from it. Build-A-Bear still arrives.

 

Featured Image via Don’t Feed the Gamers