Laundromats across the country are taking on an unexpected cause—childhood literacy. Several organizations are connecting libraries to laundromats and holding free book-shares and storytimes for low-income neighborhoods.
The incentive is to boost literacy among children whose community libraries are defunct or overcrowded and under-resourced. Now children are learning the joy of reading somewhere their families frequent, without the added hurdle of library fines and fees.
These programs work through a myriad of methods, with some of them equipping parents to read to their children while waiting, hosting librarians for a book-reading, distributing and lending books, or even setting up Wi-Fi hotspots to relay educational content.
According to NYU Steinhardt Professor Susan B. Neuman, these spaces significantly increased the time kids spent on literacy activities that bolster school readiness. Her study found that on average, the children spent 47 minutes enthralled with books, drawing, writing, and singing songs.
Notably, the parents expressed that they were patrons of the laundromat for its program, and their children looked forward to laundry day. Given that the ages between birth and five are crucial to brain development, these few hours can have a great impact on a child’s educational trajectory.
In another study on an NYC initiative, one disappointing finding was that while the children flocked to the reading spaces, the parents were not always actively engaged in the learning.
Family involvement is key to the program’s success. The study found, however, that with librarians added 30% of parents eventually participated; this speaks to the idea that more funding may raise effectiveness.
Among the many laundry laundromats that have spread across the country, a number are sponsored by the Laundry and Literacy Coalition (LLC)—a partnership between the Clinton Foundation’s Too Small to Fail (TSTF) and the Coin Laundry Association’s LaundryCares Foundation.