Pottermore is Undergoing a Complete Website Redesign

Harry Potter fans should prepare themselves for a whole new online experience. Pottermore, the official fan site for the franchise, is getting a complete redesign.

Susan Jurevics, the new Pottermore CEO, is the force behind the redesign. Her goal, she told the Bookseller, is the better address the audience that actually uses the site: a group that is largely young adults and females.

Because of these demographics, the new site will focus less on introducing new readers to the franchise and more on catering to longtime fans. Die-hards will be rewarded with more in-depth content that reflects the multi-faceted franchise that the series has become. The new site will emphasize the Potter world beyond the seven famous books, diving in with information about the new Harry Potter stage play and the Fantastic Beasts and Where to Find Them movie.

The new site is going to be mobile-first, reflecting its user base’s tendency to make use of tablet and smartphone devices instead of laptops and desktops. Other technical changes will make it easier for search engines to index.

J.K. Rowling’s writings will also take a center stage. Jurevics says that she envisions the new Pottermore as a platform for Rowling to showcase her latest writing. In keeping with that, the new Pottermore logo uses J.K. Rowling’s handwriting as a font.

The new site will be rolled out at some point in the next few weeks. Check out the Bookseller’s full report here.


Stephen L., Staff Writer