With the holiday season approaching, many stores are putting themselves out there, letting consumers know what kind of new products they have and how to get them. Staple bookstore Barnes & Noble is no different.
At a media event in Union Square, they released a holiday gift guide, and announced their revamped products, focusing on educational toys and games, and entertainment items that utilize new technology. However, they also still feature classic items such as the A Charlie Brown Christmas soundtrack on vinyl. In addition, a new Nook hit Barnes & Noble shelves with cool new features priced at $119.99.
The biggest announcement was that of two new gift buying apps. The first app is called Book Graph, and is a gift in and of itself to all book lovers. This app is actually more of a website only available on computers. The user is brought to the home page with several book titles. Users click on a book that interests them. They will then see several other titles that relate to the original book the user picked and each new title click will lead to several more books. For example, clicking on Harry Potter and the Prisoner of Azkaban will lead to eighteen other titles, including Veronica Roth’s Allegiant. Click on that book, or any other title, and eighteen new titles will pop up, so we can all make book lists to our heart’s content. Barnes & Noble released the app as a discovery tool to help them sell more books.
Image via Barnes & Noble
The second app, called SmartGift, aims to sell toys, games, and other non-books items. This app is available on your desktop or smartphone and is a classy way to take the guesswork out of gift giving. Users pick a gift and the recipient will get an email alerting them of what the gift will be. The recipient can then choose to keep the gift or exchange it for a similarly priced item.
One amazing gift to give through this app is the aforementioned new Nook, called the Nook GlowLight 3. The coolest thing about the new Nook is it’s use of enhanced front light technology. Users who are reading during the day or in a room with bright light will see a screen with a cool white light while reading. The screen switches into auto night mode (which will happen either automatically or manually depending on the user’s setting), which features an orange tone for reading at night or in dark spaces.
I can’t speak for everyone, but for a book lover and frequent Barnes & Noble shopper like me, this holiday season is full of exciting gift options and I can’t wait to see what else is in store — literally!
Featured Image Via Barnes & Noble