Netflix to Adapt Nike Founder’s Memoir ‘ShoeDogs’

Netflix has decided to adapt the best-selling story of the rise of Nike, the shoe and clothing brand. Written by the company’s founder, Phil Knight. Shoe Dogs delivers an honest telling of the CEO’s rise to fame. Knight is scheduled to be co-producer, along with Frank Marshal; an old acquaintance of Knight’s from the 1980’s. The pair met during the production of Back To The Future.



phil knight

Image via Medium


In Shoe Dogs, Knight does not shy away from telling how his company grew; from selling shoes out of his lime green Plymouth Variant, to having hundreds of stores worldwide. His work details many ups and downs in his experience as an entrepreneur struggling to maintain their dream and business. 


Knight would start his business by selling Japanese sneakers instead of the commonly circulated German Adidas and Puma brands. Although he would be doing well in selling many pairs for the company, they would ultimately sever ties with each other. And thus, Nike was born as a brand and Knight began making his own brand.



shoe dogs

Image via



Shoe Dogs is a lovable and brutally honest story of the rise of a business and the ability of a man and his team to make their dreams come true. Netflix has also hired Scott Alexander and Larry Karaszewski from American Crime Story: The People v. O.J. Simpson as writers for the project. Shoe Dogs is sure to be a hit when it releases; however no release date has been confirmed yet.




Featured Image via USA Today FTW