Literary-Themed Face Masks Aim to Support Small Bookstores

By selling decidedly cute bookish face masks, Out of Print and the American Booksellers Association seek to help small bookstores.

Book Culture Non-Fiction Wellness
Mask Designs

Wanting some variety and color in this sea of blue and white face masks? Recently, book-themed company Out of Print (OOP) and the American Booksellers Association (ABA) have teamed up to produce a new line of book-themed face masks. Each reusable mask runs for $12 and is made of cotton and polyester.

There are seven different literary-themed styles such as a design based on illustrator Mo Willems’s work, a design based on Douglas Adams’s A Hitchhiker’s Guide to the Galaxyand five original designs by OOP itself. These designs cater to the book-nerd in all of us by presenting an alternative to the common face mask.

via Out of Print


A portion of the profit from each mask will be donated to the Book Industry Charitable Foundation (BINC) to support small bookstores struggling during the pandemic. BINC aims to help small bookstores with “serious medical expenses, eviction prevention, funeral expenses, disaster assistance, domestic violence survival, utility shut-off prevention, unexpected loss of household income, and more.”



Given that the masks had an incredibly strong preorder demand, already selling 13,000 units, the CEO of ABA, Allison Hill is “excited about this launch” and “very grateful for Out of Print’s support of BINC.”

OOP has a history of supporting charitable and sociable causes, having donated $50,000 to the BLM movement and, on another occasion, to the World Central Kitchen.



feature image via shelf awareness