James Patterson has taken on a new imprint to start writing for a younger audience. Through the name Jimmy Patterson, the author’s new focus is on middle-grade and young adult books. His longtime publisher Little, Brown hopes to release eight to 12 publications annually, some by Patterson himself and others through acquisition.
“We’re not going to buy a lot of books, but if we buy them, we’re going to publish them with gusto,” Patterson said. “I do think I can get a lot more kids reading. The mission is simple. Any kid who finishes a Jimmy book will say, ‘Please give me another book.’”
The proceeds from these titles will go above and beyond to make this mission a success. According to Patterson, sales made under this new imprint will go towards teacher scholarships, bookstores, local libraries, ReadKiddoRead (distributing books to children without the means to buy them), and increasing the reach of his pro-reading website.
“This new imprint is an exciting way of combining his force as the world’s best-selling author with his inspiring message about getting kids reading. I can’t think of anyone better equipped with tools and experiences to revolutionize children’s book publishing,” Michael Pietsch, Hachette Book Group USA CEO, said. “With his deep commitment to reading and his let’s-solve-this-problem approach, he is the ideal founder for an imprint that aligns with Hachette Book Group’s tradition of fostering creativity and encouraging risk-taking and innovation.”
The author has been expanding into the children’s publishing world in recent years with five middle grade series and three young adult series. Readers and writers alike are excited to see how far Patterson can extend the world of reading with this exciting new campaign.