J.K. Rowling’s Pottermore, an interactive website having to do with all things Harry Potter, launched in 2012 and had, it seemed, been going from strength to strength ever since. However BuzzFeed News has learned that the site has recently fired the majority of their editorial team, giving rise to concerns the website’s future may be in jeopardy.
Pottermore has 2.2 million Facebook fans and a further 2 million followers on Twitter, with management confirming that they have “conducted a reorganization” of the site.
A former employee of Pottermore told BuzzFeed News:
I think turning Pottermore into an editorial site a few years ago was a lovely idea with the potential to be great, but the execution has been disappointing. It’s essentially a glorified merchandise shop with some cute articles that might appeal to hardcore fans but don’t have enough of a point of difference from the rest of the internet’s writing about Harry Potter to survive.
Pottermore has seen a distinct “waning in fans” since the decision to retain Johnny Depp in the role of Grindelwald, a move which has alienated a great number of once loyal Potterheads. Depp was accused by ex-wife Amber Heard of abuse during their short-lived marriage and fans see the decision not to re-cast Depp as both disrespectful to abuse survivors and setting a bad example for younger fans. Rowling herself defended the decision, much to the horror of much of her fanbase, many of whom announced that never again would they partake in any aspect of the Potterverse.
BuzzFeed notes that the “reorganisation” follows chief executive Susan Jurevics standing down, creative director Anna Rafferty and marketing director Henriette Stuart Reckling leaving for the BBC, and social media manager Amelia Florence departing in favor of a position with Netflix.
Featured Image Via Pottermore