Pokémon Go is taking over the world one iPhone at a time. People have been getting out of their homes with a sense of a true Pokémon trainer’s zeal. Some even argue that this is the first step into a new virtual reality. But before we go down that rabbit hole, here is how Pokémon Go is helping book stores.
Like many of you already know, bookstores are cozy places that seem to inspire a desire to read in its patrons. In other words, it is very difficult to enter a bookstore without buying something. This is where Pokémon Go plays a role in helping bookstores by getting people to visit the store in the first place.
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If you have managed to avoid the Pokémon Go craze, first of all shame on you, then let me explain exactly how the interactive game works. It uses your GPS map and location to populate the world around you with a selection of Pokémon, gyms, and shops. Pokémon are literally all around you, but once you search a certain area, new Pokémon will stop appearing. This forces you to travel in order to find new Pokémon and progress in the game.
Book stores are to use a device called a lure to attract people to their location. A lure is an in game item you can purchase that you place in a certain location. The lure then attracts unique Pokémon to that location. This encourages people from all around the area to travel towards the lure in order to catch new Pokémon. Bookstores are taking advantage of the lure item by dropping them in their store to attract Pokémon, which in turn attract humans!
Look! There’s a Pokémon on these books that I should buy! Image courtesy of PRWeekly.com
Libraries are jumping aboard too. The Provo Library had an event that attracted over 500 people to their location. The library dropped multiple lures thus attractting a huge amount Pokémon that many players wanted to capture. Over the course of 3 days the library was packed with hundreds of people catching, socializing, and borrowing books.
Pokémon Go is a great way to explore your city, meet new people, and potentialy buy a book in the process. To be fair, many other businesses are using this same lure technique to attract customers. Regardless, as readers, we must tip our hats and give a silent thanks to Nintendo for helping bookstores spread the love of reading.
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