‘Game of Thrones’ Teams Up With Red Cross at SXSW

If you read or watch Game Of Thrones, you know that there’s going to be a lot of blood. HBO took full advantage of this fact at this year’s SXSW conference in Austin, Texas.


The American Red Cross teamed up with the mega-franchise for “Bleed #ForTheThrone”, an interactive attraction that also functions as a blood drive. Those who attend will walk through elaborate sets based on Westeros locations, meet actors dressed as their favorite characters, and listen to a choir sing the familiar GOT theme song. And at the end, they all donate a little blood for a good cause.


Those who donate are rewarded with a free GOT t-shirt and are automatically entered into a contest to win a trip for five to the season eight premiere.


Here are some photos of the event:


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Image Via Eater Austin


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Image Via CNBC


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Image Via Cnet


This is just one of the many elaborate showcases studios make at SXSW to promote upcoming content, so it’s nice to see HBO use its flagship show for a good cause, especially when Red Cross is experiencing blood shortages.

Several of our favorite characters have bled for the throne. Now, it’s our turn!


Featured Image Via Elite Daily