DC to End Practice of “Double Shipping”

Since 2016, DC Comics has been releasing two issues of the same series once a month or ‘double shipping’, but it has been announced that the company plans to stop this and instead just release one issue of an ongoing series once a month. DC told retailers yesterday (and told us it's ok to share today) that all the double-shippimg books are going back to single shipping next year. They didn't want to lose the sales of two issues of Batman, so we get both the normal book and B/C by King (like B&R from Morrison). https://t.co/XC8m09V5mI — Ryan Higgins …

Book Culture

Since 2016, DC Comics has been releasing two issues of the same series once a month or ‘double shipping’, but it has been announced that the company plans to stop this and instead just release one issue of an ongoing series once a month.

Citing this very tweet, Forbes wrote that “…starting in 2020, all of DC’s titles will release a maximum of one issue a month”

DC has not made any public statements about the changes yet, however CBR notes that “DC already announced changes to the Batman shipping schedule earlier this week”.

DC editor-in-chief Bob Harras

Image Via The Los Angeles Review of Books

They go to quote DC editor-in-chief Bob Harras as saying, “a new Tom King and Clay Mann Bat/Cat series in 2020 fills the gap once Batman begins to ship monthly”.

Man reading a comic book

Image Via Forbes

The benefit of double shipping are obvious—twice the sales for a must-see tentpole series. That’s your Batmans, your Supermans, your Wonder Womans.

But the downsides are steep. For one, if I want to read Flash and Aquaman, then to keep up I need to spend $3.99 four times in a single month. If I’m not willing to do that, then I’ll only spend $3.99 twice a month, thus costing DC the extra money.

Secondly, double shipping puts pressure on the writers and artists to write quickly and draw even quicker, which oftentimes sacrifices a more polished story and artwork. If I spend $3.99 for a comic only to find out the story needed to go another round at the editing booth, then should I bother spending $3.99 later that month for the next story in that series?

 

Batman and Bruce Wayne

Image Via Newsarama

But DC Comics still wants those Batman sales, given that he is a tent-pole character. As Higgins wrote above, DC doesn’t want to lose those extra Batman sales, so they’ve ordered a new miniseries called Batman/Catwoman, which is to be written by Tom King and drawn by Clay Mann.

DC’s current double shipped titles are Detective Comics, Batman, FlashJustice League and Wonder Woman. You can order them at Comixology.
Featured Image Via Polygon