Former Prime Minister David Cameron’s Memoir is Poised to Flop

As Britain experiences another confusing chapter in the Brexit farce, David Cameron’s For the Record struggles to attract readers’ attention. Clocking in at an absolutely massive 752 pages, Cameron’s memoir promises a candid look at his time in parliament. It arrives in bookstores at a particularly inopportune moment in British politics, with Brexit dominating the news cycle for the past month or so. Preorder sales have been…less than stellar for For the Record.

 

Image via PA:Press Association

 

Cameron’s memoir languished low on the charts all of last week. In some sense, who can blame readers for not jumping at the opportunity shell out for such a hefty tome? The book was slated for publication last year, but Cameron’s publishers insisted on cutting nearly 100,000 words. But nearly 752 pages (even after the cut!) is quite the commitment for any reader. Still, for politics junkies, perhaps a book based on nearly 53 hours of recorded meetings Cameron held with Daniel Finkelstein (a conservative Times columnist) is well worth it.

 

 

HarperCollins, Cameron’s publisher, purchased to For the Record the rights for nearly £800,00, so the book’s lackluster preorder figures are causing quite a bit of stress for them. Now they’re relying on the former prime minister’s name to drive attention to the memoir. Though, given how events since 2016 have unfolded in the UK, perhaps the fact that Cameron’s name was on the book doomed it from the start. Comparisons made to Tony Blair’s memoir, A Journey: My Political Life, about his time as prime minister don’t bode well for Cameron either. Blair’s book broke sales record when it first hit shelves, but the initial preorder figures for For the Record have been abysmal, ranking as low as 335th last Thursday on Amazon charts.

 

Image via Yui Mok/PA

 

The memoir features Cameron’s opinions on Boris Johnson, Michael Gove, and the now-infamous 2016 European referendum that ultimately ended his tenure as Prime Minister. He suggests Johnson didn’t really believe in Brexit and merely supported it to further his political career without thinking it would ever succeed. Cameron’s inside perspective is interesting in light of the fact that Johnson currently finds himself at Downing Street in large part because of he championed the leave movement.

For The Record releases this Thursday, September 19. So help out ya boy Dave and pick up a copy. Please, he’s begging you, like actually.

 

 

Featured image via Alamy