Interesting concept, don’t you agree? As the pandemic has been pushing independent bookstores to the brink of their wits and resources, book shop owners around the world have been coming up with some creative ideas to keep afloat, and one Utah bookstore hopes to keep their book sales flowing by keeping the beer flowing as well. Ken Sanders, owner of Ken Sanders Rare Books, is teaming up with another Salt Lake City independent store, the Fisher Brewery to produce a line of beer based on Edward Abbey’s book, The Monkey Wrench Gang.
Talk about crafty strategizing with craft beer!
According to The Salt Lake Tribune, “Sanders’ partnership with Fisher Brewing is a natural one, as the bookstore owner collected memorabilia from the iconic brewery. It originally opened in the 1800s, and then was revived by the great-great-grandson of Albert Fisher — and three partners — in 2017.”
This new line of beer, based off of The Monkey Wrench Gang, will include six different styles of beer with their own bookish names, each featuring drawing from the novel’s tenth anniversary edition (published in 1985).
The publisher’s description of Abbey’s 1975 iconic novel reads:
Ex-Green Beret George Hayduke has returned from war to find his beloved southwestern desert threatened by industrial development. Joining with Bronx exile and feminist saboteur Bonnie Abzug, wilderness guide and outcast Mormon Seldom Seen Smith, and libertarian billboard torcher Doc Sarvis, M.D., Hayduke is ready to fight the power; taking on the strip miners, clear-cutters, and the highway, dam, and bridge builders who are threatening the natural habitat.
The proceeds earned from this creative joined effort will be donated to Ken Sanders Rare Books.
feature image via BOULder junction public library