Pennywise from the remake of IT

Burger King Calls for ‘It’ Ban for the Funniest Reason

If you’re a fan of being scared out of your mind, chances are you’ve seen the terrifying clown movie, It, adapted from the Stephen King novel of the same name. And unless you’ve been living under a rock since 1990, you at least know what It is about.


It follows a demonic power clown who can shapeshift to appear in front of you as the thing you fear the most, usually manifesting as a clown named Pennywise. Pennywise uses this talent to kidnap and kill children in the small town of Derry, Maine.


This September, a remake of the original adaptation hit theaters, becoming the most successful horror movie in American history. Due to the of the popularity of the original, there was a lot of buzz around the remake, and this has caused a particularly interesting controversy in Russia.


The Russian branch of the popular fast food chain Burger King is calling for the country Federal Anti-Monopoly Service (FAS) to ban the It movie in Russia. Why? Because the chilling protagonist, Pennywise, looks too much like Ronald McDonald, the face of another fast food staple, McDonald’s. Burger King is insisting this likeness works as free advertising for McDonald’s.


I don’t know about that, you guys, but I for one am less inclined to go to McDonald’s now that Ronald, the friendliest clown on TV, has been compared to the star of my childhood nightmares, Pennywise. 


Earlier this year, a YouTube video called It – McDonald’s Edition came out, replacing all the scenes of Pennywise in the remake’s trailer with Ronald McDonald. I can never see Ronald the same way again.



Though fans of the movie didn’t see the validity in Burger King’s claims, the FAS is doing their best to placate the franchise. An FAS spokeswoman told The Hollywood Reporter:


We can’t be concerned with the content of the film because the writer and director have their own creative understanding of any character…


She went on to say the FAS will review the movie to make sure there is no product placement. 


Meanwhile, if you haven’t seen the IT remake yet, you should get on that. You don’t want to be behind when IT: Chapter Two hits theaters in 2019.


Featured Image Via PopSugar