We’ve always said that a book can take you to another place. We just never imagined that the subway, and not just your imagination, would be the transportation used to do it! A Brazilian publisher has come up with the brilliant idea of including subway chips in their books.
Here’s how it works: each book has an RFID card embedded in its back cover, which means that commuters can scan it at the turnstiles to let them into the train station. According to The Smithsonian, the books themselves feature a mix of classic literature (like Sir Arthur Conan Doyle’s The Hound of the Baskervilles and Sun Tzu’s The Art of War) and comic strip collections (featuring famous strips like Peanuts).
The project, called “Ticket Books,” was the brainchild of the team at L&PM Editores, Brazil’s biggest publisher of pocket books. They first debuted the Ticket Books back in April, as a promotion for World Book Day. A limited amount were printed – just 10,000 Ticket Books in all – and all of the copies were given away at train stations around São Paulo.
But a limited run wasn’t enough for commuters, who have proven to be big fans of the idea. So the project was expanded and made permanent. You can now grab a Ticket Book in other major Brazilian cities – they’re on sale right at the turnstiles.