Bookstore Creates “Litbait” To Get More Readers

Book humor is the best humor, no questions asked. It’s hard not to chuckle at a good literary pun, or even the entirety of the #ExplainABookBadly tag. People can be so creative! The Wild Detectives, a bookstore in Dallas, Texas have taken their creativity to the next level in a way that has people wanting to read more classics.

Over on their Medium page, they post stories with outrageous titles that attract readers to click on them, but the reader is in for a surprise. Instead of getting a shocking article, they get the full text of a novel that actually matches the title! Appropriately, they call it “litbait.”

Some of the articles they posted include “Romanian man discovers shocking fact about garlic,” which leads to Bram Stoker’s Dracula.

This one sounds like a great feel-good story: “He befriended a bear when he was a kid and fate reunites them years later.” It’s The Jungle Book by Rudyard Kipling! 

 Can you guess this one: “British guy dies after selfie gone wrong?”

It’s The Picture of Dorian Gray by Oscar Wilde! 

Since publishing these, the bookstore’s website has become very popular, seeing a 14,000% boost in visitors. And we can see why: These litbait titles are hilarious! You can follow the bookstore over on their Medium page and see what other litbait titles they’ve posted! 


Featured image courtesy of