We’re back with #bookstagrammer of the week, featuring @bookbookowl! She’s one half of a small business, a fan of bright colors and rainbow shelves, and an avid reviewer!



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A post shared by Jen | Perth, Australia ???????? (@bookbookowl) on Aug 2, 2020 at 2:29am PDT

Why did you start your Bookstagram?

I’d become a first time mum 9 months before and I really wanted some sort of hobby project to keep me connected with a community online.  The typical ‘mum blogs’ don’t interest me, so I decided I’d make an instagram account for my real passion – books.  I had no idea the bookstagram community was so big and fell in love with it immediately. 

Where are you from?

I’m from Perth, Western Australia!


What do you want your Instagram to bring to the world?

I really enjoy bringing attention to books people might not have discovered otherwise.  There are so many book releases that it’s easy for great books to fly under the radar.  I also just try to bring a bit of happiness to people, with a rainbow of colours and fun discussions!

Fun Fact about you?

I have a flock of ducks at home.  Our head Drake’s name is Duck Norris and he has graced my bookstagram photos all of once (he disgraced himself on my favourite jeans and hasn’t been allowed back yet).


Favorite Bookstagrammers?

I have made some incredible bookstagrammer friends, some of them I count among my very best friends.  They include @readthewriteact @sam_the_fangirl_ and @bookishbiologist , who all have incredible accounts!  I also adore @paperfury and @xenatine , who both inspired me when I started my rainbow account.

Favorite Books and Authors?

It’s so hard for me to pick favourites!  I can barely pick a favourite in each genre. Some of my favourites though are The Discworld series by Terry Pratchett, The Scorpio Races by Maggie Stiefvator, the Scythe series by Neal Schusterman, Jurassic Park and pretty much anything written by Jay Kristoff!  


Fictional Crush?

I think it would have to be Rhysand from A Court of Thorns and Roses.  I especially like his amusing banter.  I’m too far past strictly brooding bad boys, they need to be a little bit fun!

TBR List?

My TBR list consists of over 300 books on my shelves I haven’t read!  I read around 15-20 books a month and I don’t think I’ll ever catch up.  A couple on my immediate “read this month” list are Rage and Ruin by Jennifer L Armentrout, The Weight of the Stars by K. Ancrum and Girl, Serpent, Thorn by Melissa Bashardoust.

image via @bookbookowl

What’s Your Special Approach to Content?

Basically, I try to balance featuring new books I receive from publishers with people’s old favourites.  I also run monthly photo challenges and try to participate in them myself as well.  

Aesthetic / Instagram page theme?

RAINBOW.  All the colour! I’m far from a beige lover and enjoy splashing as much colour about as possible.


How often do you post?

I post twice a day, every day.

What does your Bookstagram mean to you?

It’s really one of the biggest things in my life right now!  The friendships I have made, the relationships I’ve formed with publishers and other businesses, they’re absolutely invaluable to me.  It’s also a tie in to the businesses I now run (my bookmark business and a book tour business I own with @readthewriteact, called @readthebooktours)

image via @bookbookowl

Favorite Bookstore?

Unfortunately, I don’t have many bookstores near me.  The closest one is QBD books and they are a 45 minute drive away.  We also have a real lack of hardcover books in Australia, which is my preferred format, so I usually buy most of my books online at Book Depository.  

Who would you have supply you with a lifetime of books?

Jay Kristoff.  Hands down. He can make me laugh, cry and yell (sometimes at him with those cliffhanger endings) all in the same book.  I’d never be bored.


Author to take a selfie with?

Still Jay Kristoff

Favorite book cover?

Oooh that’s a hard one!  I have so many!  I do absolutely adore the UK Nevernight by Jay Kristoff covers and the cover for The Belles by Dhonielle Clayton!

image via @bookbookowl

Book you have claimed to have read that you didn’t?

I don’t think I’ve ever done that, to be honest.  I don’t believe in ‘reader shaming’ or certain books being ‘required reading’ like I hear people say of some classic books.  If I like the sound of a book, I’ll read it.  If I don’t, I won’t, and I don’t see the point in pretending I have read one I haven’t. 

When did you know you had made it as a Bookstagrammer?

I think it was the first time a publisher approached me and asked if I’d like to be added to their book review copy list.  I remember I had 5,000 followers, but I didn’t feel like I had really been noticed until that happened and I suddenly thought “Wait, I think I’m a real bookstagrammer!”)


Favorite fandoms?

Nevernight, Scythe and Six of Crows

Advice for aspiring Bookstagrammers?

Set out to make friends, not just followers.  Talk to people in DM’s, comment on other bookstagrammer’s posts, reply to comments on your own posts, join in monthly photo challenges.  Don’t play the ‘follow then unfollow to get noticed’ game.  No-one likes that and you’re likely to be noticed for the wrong reasons.  It’s ok whether you’re on bookstagram to just casually drop in or you want to grow to be a large account.   But, if you do want to build a large following, you’ll only get there through commitment.  The people you see with a large amount of followers spend a lot of time and effort on their accounts.  

Featured image via @BookBookOwl