#Bookstagrammer of the Week: @beardbetweenthelines

Welcome back to Bookstagrammer of the Week! Today we’re excited to feature @beardbetweenthelines.


Welcome back to Bookstagrammer of the Week! Today we’re excited to feature @beardbetweenthelines. With an earthy aesthetic, authentic captions, and pictures of books and e-readers alike, you’ll love our latest Bookstagrammer of the Week. You can check out our interview below:


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Why did you start your Bookstagram?

I have always followed other bookstagrammers from my personal account, and I decided to become part of the community as a bookstagrammer myself and to build a creative outlet to talk about my passion for books and writing and to inspire other people to read more and to write.


Where are you from?

I’m Brazilian, I live in São Paulo, Brazil.

What do you want your Instagram to bring to the world?

I want to inspire people to read more and to write their own stories, and I want to tell the world that even with a full-time job, and lots of things on our plates, we can make time to read and create.

via @beardbetweenthelines

Fun Fact about you?

I’m a lawyer and before 2017, when I created the account, I didn’t like social media that much.

Favorite Bookstagrammers?

I have many, but I love @magicpages, @whatshotblog, @elizabeth_sagan, @literaryjo, @clumsy.words, and @theguywiththebook.


Favorite Books and Authors?

I have a lot favorite books, I can’t choose one, I’d say I love The Posthumous Memoirs of Brás Cubas and Dom Casmurro by Machado de Assis, I love The Book of Disquiet by Fernando Pessoa, and I love the Russians, like Crime and Punishment, The Master and Margarita, and my favorite authors are Machado de Assis, Umberto Eco, James Joyce and Dostoyvesky.

via @beardbetweenthelines

Fictional Crush?

I haven’t found the one yet, but there would be a good dispute between Emma Morley from One Day, Katey Kontent from Rules of Civility, and Capitú from Dom Casmurro.

TBR List?

Always growing… I don’t think it will ever stop.


What’s your special approach to content?

I try to think of content buckets or a theme for each day, this helps me stay consistent and it gives me the starting point to knowing what I’m going to write and share. However, sometimes I just post whatever I feel that day or something related to the date like an author’s birthday, for example.

via @beardbetweenthelines

Aesthetic / Instagram page theme?

I like cozy and earthy/moody tone themes.

How often do you post?

I post every single day except on Sundays. I established a routine to do that and I found out that Sundays are not only good to let my account rest, but it’s also good for my mental health.


What does your Bookstagram mean to you?

It means a community, a very strong and amazing community, and it means my creative outlet. I love it.

Favorite Bookstore?

In São Paulo, there’s a huge bookstore in the heart of the city, it’s called Livraria Cultura. I really like going there just to browse books. In other countries, I love the Barnes&Noble at Union Square and Strand Bookstore that’s around there too in New York, I like Shakespeare and Co. in Paris, and I loved browsing books in Berlin at the Dussman in Friedrichstraße when I went there. But I love going to any bookstore, visiting bookstores is usually on the top of my list whenever I travel.

via @beardbetweenthelines

Who would you have supply you with a lifetime of books?

Definitely Penguin Random House.

Author to take a selfie with?

Amor Towles and Neil Gaiman. And I wish Umberto Eco was still alive to take a selfie with, too.


Favorite book cover?

Any cover with a minimalist design. They’re usually the most beautiful and creative in my opinion.

Book you have claimed to have read that you didn’t?

None. I’m really serious about being true and honest in this community and I only talk about books that I’ve read or that I’m reading.

via @beardbetweenthelines

When did you know you had made it as a Bookstagrammer?

When I reached a huge amount of followers and I noticed that the engagement of the account was still super high, and people would comment on my posts every day and started sending me messages thanking me for inspiring them to either read more or create their own bookstagram accounts. Also, I was super pumped when big accounts that I loved started following me back and engaging with my content.

Favorite fandoms?

I don’t think I have one.


Advice for aspiring Bookstagrammers?

  1. Be honest and true, try to inspire people with what you feel when you read a book. Anybody can copy and paste a book description and share it with an interesting photo, but what really makes you stand out is to show what’s in your heart. 
  2. Don’t stress about the algorithm, growth, vanity metrics, just do what you love.
  3. Also, don’t forget to engage with other accounts and reply to as many comments as you get in every post. This is what makes it a social media and what builds a good community.

via @beardbetweenthelines

Additional bookishness?

I love reading and I love writing and I think that this community is not only a motivation to nurture those passions, but also a good way to improve those skills by learning and sharing about them. That’s mostly what keeps me doing this every day.

Featured Image via @beardbetweenthelines