Ansari and NYU sociologist Eric Klinenberg teamed up to analyze a ton of behavioral data collected for this massive research project in order to better understanding how dating works in a world of technology. Through interviews, focus groups, and online forums, as well as collaborating with the world’s leading social scientists, they assess the variables of dating in a smart-phone driven world.
Ansari met with fans in New York at the Union Square Barnes & Noble to do a pop-up book signing before his tour for Modern Romance kicks off. He’ll be traveling through the country talking about his research between now and July 19, and every ticket comes with a free copy of the book.
For a glimpse into the book and Aziz’s wise, yet comical, evaluations of finding love, check out this preview article published in Time Magazine. Check out the eighties-style book trailer for Modern Romance below.
Image courtesy of http://bit.ly/1GtkSV6.